Affiliate marketing with native ads [best practices and how to promote dating offers]
- Federica
- Jul 10, 2023
- 6 min read
Unlock the Power of Native Ads and Learn How to Effectively Promote Dating Sites Using this High-Performing Ad Format
Did you know that by 2025, the global native advertising market is projected to hit $400 billion? It's no surprise that digital marketers, affiliates and performance marketers are seeking effective ways to promote their products or services online through native ads. Despite its rising popularity, native advertising is still shrouded in myths that can prevent marketers from using it to its full potential. In this blog post, we'll debunk four common misconceptions about native advertising, provide practical tips on how to succeed in affiliate marketing with native ads and how to leverage this format to succeed in the dating vertical. But first, let's define what native advertising is and why it's a valuable paid media for your campaigns.
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What's native advertising
Native advertising is a type of paid media that blends in with the look and feel of the content on a website or social media platform. Instead of appearing as traditional ads, native ads are integrated into the user experience and appear as "in-feed" ads, recommended content, or promoted listings.
This approach to advertising allows marketers to reach their audience in a way that feels natural and unobtrusive. As a result, native ads often have higher click-through rates and receive 53% more views than traditional display ads. In fact, a survey found that 87% of consumers prefer native ads over banner ads.
For affiliates and performance marketers, native advertising offers a powerful tool for promoting products and services within the context of users' interests and behaviors. By leveraging the contextual relevance of native ads, affiliate marketers can effectively drive traffic and boost conversions in the dating vertical and beyond.
Great, now that we have clarified the concept of native ads, let's dive into the juicy content. In the next section, we're going to expose four myths about native advertising that have been holding affiliate marketers back from success. We'll also give you some insightful tips on best practices to follow when it comes to native ads in the dating vertical! So sit tight and get ready to soak up some knowledge.
4 Myths about native ads debunked
Myth n.1: You can use the same type of creatives across different platforms
This couldn't be further from the truth. Native ads are designed to blend in with the user's platform, and as a result, you'll need to create different ads for each platform you plan to advertise on. While it may be tempting to reuse content that worked well on one platform, this is unlikely to yield the same results on another site. Each platform has its own unique audience and expectations, and it's crucial to tailor your ads accordingly to maximize your CPA. Be sure to follow the guidelines and rules of each platform, as some may allow for more aggressive tactics than others.
Myth n.2: Native ads do not work
One common misconception about native ads is that they do not work or convert as expected. However, the truth is that native ads can be very effective if used correctly. It is important to keep in mind that native ads are seasonal, meaning that what works well now may not work as well in a few months or vice versa. To stay ahead of the game, it's crucial to keep testing your campaigns, even if you think you have found the winning combination of ads and pre-landers. The biggest mistake you can make when it comes to native ads is failing to optimize your campaigns and then wondering why conversions are not coming in.
Native ads are a type of paid ad placement that appears in newspapers, blogs, and other media sources. To increase your conversion rate, you have to understand what is currently trending and align the content of your ads accordingly. By finding an angle that fits the trending topic, you can effectively sell your product or service to your target audience.
Myth n.3: You can use any spy tool and copy what other companies are doing
While spy tools can be useful to gather ideas and develop successful campaigns, simply copying what others are doing won't guarantee success. To beat the competition, you need to stay ahead of the curve and not follow the crowd blindly. It's important to keep in mind that the numbers displayed in spy tools aren't always accurate, however they do provide a good indication of what's working and what's not. Therefore, the best way to use spy tools for native ads is to gain insights into your competitors' results, track trends, and understand seasonal changes. For example, if you find that a particular approach worked well in the past, you can consider creating similar content with your own spin on it.
To succeed in native advertising, it's important to use spy tools intelligently and adapt your strategies to your specific campaign and target audience. By doing so, you can identify winning strategies that work in different markets and tweak successful ads to suit your specific needs.
Myth n.4: Native ads require too much manual work
Affiliate marketers used to believe that native ads require too much manual work. However, with advancements in algorithms and smart bidding, this is no longer the case. Machine learning and smart algorithms have made it easier to optimize native ads, helping marketers bid on the right sources. To make the most out of native ads in affiliate marketing, you have to keep optimizing the funnel by testing various ad combinations, copywriting, and images. Striking a balance is crucial, so monitor the system and be strategic about it. By using AI tools effectively, you can overcome one of the biggest challenges of native ads - banner blindness. By using AI tools, you can avoid unnecessary manual work and create eye-catching images, headlines, and more engaging ad formats, which will help you stay ahead of the competition.
Alright folks, now that we've busted the most common myths surrounding native ads, it's time to jump right into dating! Want to know how to make the bank with dating offers using native ads? Keep reading...
Native ads and dating offers: How to optimize your campaigns
Native ads are a powerful tool for affiliate marketers looking to monetize native traffic, particularly in the dating vertical. By leveraging the natural delivery of information through native advertising, you can overcome ad-blockers, achieve higher conversion rates and increased view time. Let’s look at some of the benefits of using native ads to promote dating offers:
Precise audience targeting: Native ads provide highly targeted advertising by allowing you to reach users based on their interests, location, and the websites they visit.
Less intrusive and more impactful ads: Native ads are less disruptive than banner or pop-up ads and have been shown to be more effective than display ads in keeping users engaged for longer.
Reduced cost: With native advertising, you only pay when someone clicks on your ad. This means you can save money on impression-based advertising and get a better return on investment.
Nevertheless, there are some aspects you need to take into account when using native ads to promote dating sites. Since native ads are not primarily designed for direct product promotion, you need to develop creative and cost-effective campaign strategies to reach a broad audience. Secondly, to advertise dating offers with native ads, you should test multiple campaigns simultaneously and continuously experiment with new approaches. This is especially important for social media platforms, where challenges may arise. It's essential to think outside of the box and develop innovative designs, creatives, and headlines that resonate with your specific dating niche. By following these best practices, you will optimize your native ad campaigns and succeed in the affiliate marketing industry.
Don’t be fooled by native ads, use them at their max
Congrats on making it this far! By now, you're probably on board with us that native ads are a powerhouse in promoting products and services, and it's time to take advantage of their full potential. Before moving on and implementing your campaigns, take note of these four tips to succeed in affiliate marketing with native ads:
Use different creatives for each platform you plan to advertise on
Keep on testing combinations of ads and pre-landers
Dedicate some time to manually optimize and set up your native ads campaigns
Take advantage of spy tools by using them as source of inspiration and not to blindly copy the crowd
Do you have native traffic? Or you wanna start using native to promote some engaging dating offers? Well, don't be shy and sign up here!
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